Introduction
Under Armour keeps improving its brand recognition and interacting with athletes and customers all around by linking itself with important athletic events, fitness challenges, and elite competitions.This article explores some of the major events and partnerships that have contributed to Under Armour’s success.
Explore What Are the 4Ps of Under Armour?
What High Profile Events Are Associted With Under Armour?
All-America Game for Under Armour
Under Armour All-America Game is one of the most important events connected with the company. This yearly celebration gives elite high school football players in the United States a chance to highlight their talents on a national level. Featuring top talents moving to big college teams, the game has helped Under Armour confirm its impact in the football business.
The event also provides Under Armour’s newest products—performance gear, football cleats, jerseys—a marketing venue. Through equipping future sports stars, the brand stays very visible in American football culture and aligns itself with newly developing talent.
Under Armour basketball events
Through many events, especially its sponsorship of grassroots and professional-level competitions, Under Armour has had a major influence in basketball.
• Steph Curry’s SC30 Select Camp: Under Armour is heavily involved in planning the SC30 Select Camp and sponsors NBA player Stephen Curry extensively. Top high school basketball players are gathered for elite-level training and mentoring from Curry himself under an invite-only event. Reiterating the brand’s close ties to basketball culture, the camp gives young athletes practical experience using Under Armour basketball shoes and gear.
• UAA, UA Next and Under Armour Association: Additionally sponsored by Under Armour is the Under Armour Association (UAA), a competitive circuit for high school athletes, and the UA Next young basketball series. These competitions provide young athletes a stage to highlight their skills and support Under Armour’s basketball shoes and gear.
The Baltimore Running Event
The corporation interacts with attendees during the festival using branded experiences, product testing, and exclusive goods. The occasion underlines Under Armour’s dedication to endurance sports and running gear innovation as well as its values.
The TransRockies Run Under Armour
Six-day stage event Under Armour TransRockies Run tests trail runners to negotiate difficult terrain over the Rocky Mountains. Under Armour, a title sponsor, reinforces their dedication to outdoor endurance sports by giving athletes gear, clothing, and shoes.
This event presents a significant branding chance since Under Armour can match the rising popularity of adventure sports and trail running. The sponsorship also helps the firm to advertise its performance-oriented goods meant for demanding environments.
Under Armour Sponsorship of the World Lacrosse Championships
Another sport Under Armour has heavily invested in is lacrosse. Under Armour also supports collegiate lacrosse programs and presents their newest goods at well-known events, therefore strengthening its reputation in the sport.
Future Show- Under Armour
Under Armour Future Show was a special event the firm planned to inspire creativity in athletic clothing and technologies. This contest asked designers and businesspeople to present their concepts for new sportswear and performance-boosting goods. The event encouraged interaction with industry creative brains and helped Under Armour spot emerging trends and breakthrough technology.
Under Armour supports innovation-driven events to strengthen its brand as a leader in modern sports technologies.
CrossFit Games Cooperative Effort
Through its affiliation with the CrossFit Games, Under Armour has also become well-known in the realm of functional fitness. While Nike and Reebok have always led this field, Under Armour has become well-known by supporting top CrossFit athletes and including their performance gear into training and competition environments.
Under Armour meets the demand of the fitness community for robust and high-performance training clothing by matching with high-intensity fitness events. This alliance enables the brand to enter the fast expanding functional fitness market outside of conventional sports.
Conclusion
What High Profile Events Are Associted With Under Armour?Involvement in well-publicized events by Under Armour has been crucial in ensuring the visibility of its brand in several sports and fitness spheres. From football and basketball to running and lacrosse, these events give Under Armour important visibility, chances to highlight its most recent ideas, and direct interaction with consumers and athletes alike. Under Armour keeps becoming a worldwide powerhouse in performance clothes and footwear by carefully linking itself with big athletic events and competitions.
